Redbull lingerie
Creating a new brand based on the design language of an existing company as part of a second-year branding course. I developed a lingerie company based on the values of the "Red Bull" brand. In the process of research I found that the red bull brand is based on the values of extreme and creating excitement through experience, so I saw fit to produce a brand inspired by these feelings. The design language is characterized by basic colors, serif typography and challenging compositions with a sexual message. The products emphasize the surprise effect, which create a unique and interesting user experience. The vision in creating the brand was to turn basic lingerie details into an exciting and evocative experience tailored for different target audiences.
