From wire line to a graphic language
Desert Sand
Branding for an existing Fenton color and creating a new brand based on the values of the color and the company, as part of a branding course in the third year. The color Desert Sand represents calm and serenity. I branded a company that produces ecological wine glasses made from desert sand that enables the user to enjoy the moment. I created all the branding by using one connected sewing thread that represents the values of the brand and conveys the sense of calm in a never ending moment.
